Better Business Online

Choose The Right Customers

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About Course

Not all customers are worth having. This 30-minute course helps business owners, managers and team leaders define their ideal customers, identify poor-fit work early, and focus their marketing and sales on customers who deliver better margins, easier relationships, and long-term value.

What Will You Learn?

  • Define what “right customer” means for your business (profit, fit, ease, values)
  • Create a practical Ideal Customer Profile (ICP) you can actually use
  • Identify warning signs of poor-fit customers before you say yes
  • Refine your customer focus to improve margin, conversion, and repeat business
  • Align your marketing and sales messaging to attract more right-fit leads

Course Content

3 Lessons + Practical Exercises + Short Quizzes

  • Start the course using the blue Launch link

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